An ode to the Anthem

Anthem spots are a great thing for advertising. Every account needs to do them every once in a while. It’s a chance to reinvent your brand from scratch, if you need it. It’s a :30 evangelization A walking Brand Essence video. But to an AE, it’s a chance to write your brand story, and it’s [...]

Creative AE. The search for great account work

There’s dozens of great ad blogs. Peanuts, American Copywriter, AD Goodness. It’s killer–creative minds commenting on what makes for good Work. But the ad world is as full of good account work as it is good creative work. It may be a little harder to find–there’s no Cannes or Effies for AEs, and their names [...]