Every brand is attached to some negative baggage. Fast food is linked to obesity and diabetes. Clothes and toys to foreign sweatshops. And auto manufacturers and insurance companies will always carry that shadow of a doubt of, “What happens when I get in an accident”.
Allstate, perhaps inspired by CP+B’s VW Crash ads, has really taken [...]
Filed under: Strategy, Work | Tagged: Allstate, Good, Negative | Leave a Comment »
