Stumbling around Wal-Mart’s site to check out the new logo treatment, I was surprised to see Wal-Mart was selling ad space on their front page. “Featured deals” and seasonal offers I’m used to on a retailer’s site, but selling ad space seemed like new territory. But if you jump into the rabbit hole and click the link, it doesn’t end there.
The medium rectangle banner ad, clearly created in Tracfone’s CI instead fo Wal-Mart, actually brought me deeper into Wal-Mart’s site, to a special offer page featuring Tracfone.
Kind of a neat Media Sales Opportunity for Wal-Mart. You can sell ad space to your vendors, then use those impressions and clicks to increase visit time and page views within your own site. Tracfone wins because people buy more Tracfones, and Wal-Mart wins because people buys more Tracfones from Walmart and they get paid to promote it.
It’s nothing new for retail in-store, but this is a really cool way to roll that out in the interactive world. [Can't believe I'm saying this, but] Way to go, Wal-Mart!
Filed under: Media | Tagged: Cool, Media, Tracphone, Walmart
